In the peak of its expansion phase, BLANCO has raised to ASPA the challenge to give the company a solution of analyzing information that will help it making strategic decisions and setting goals for each and every one of the organization levels and departments.The solution is based on SAP Netweaver Business Intelligence and integrates relevant information for decision-making from all areas of the company.
Blanco is a Spanish Multinational Company, dedicated to the design, manufacture and marketing of all kinds of accessories and clothing for the young urban woman and man. The company offers the latest fashion trends in their own outlets.The chain is composed, as of today, over 150 stores, including Spain, Portugal, UK and Saudi Arabia, all located in the main areas of the major cities and in the most prestigious shopping centers. They also have nearly 2,000 employees among the stores staff and the people who work at the headquarters and logistics platform.
In addition to creating a unique product, its goal is to offer fashion to their customers and make shopping a pleasant experience. Its target is a young urban audience that demands fashion and quality at reasonable prices.