Orange – Outlet Store of Mobile Devices

Orange – Outlet Store of Mobile Devices

ASPA has performed the first implantation of hybris multichannel commerce platform held in Spain.

The project involved the implementation of a B2C platform for the sale of mobile devices in Outlet format, with access from the corporate website of Orange. The project included the implementation of a frontend made in the Hybris WCMS content management module along with the implementation and customization of all the functionality needed to manage business processes at store, management of product catalogs with technical features detailed specifications and images, order management, call center management and connection to the logistics platform.

Hybris modules implemented were: WCMS, PCM, B2C, Advanced personalization, Order Management, Customer Service, Mobile. Phase I of the project (fundamental for start-up of functionality) was performed in the record time of 10 weeks, based on Hybris Multichannel Accelerator solution, and includes a fully customized design of the corporate image of Orange and a “Customer Journey” totally custom designed.

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About Orange

The Orange Group is one of the leading telecommunications operators in the world with over 232 million customers at 30 September 2013. Spain is the second market of the Orange Group. In Spain, Orange is the alternative reference operator and one of the largest foreign investors in the telecommunications industry, with over 15,000 million Euros of cumulative investment. More than 14 million customers (12,414,000 are mobile and 1,594,000 broadband fixed at September 30, 2013 ) trust in Orange.