In the peak of its expansion phase, BLANCO has raised to ASPA the challenge to give the company a solution of analyzing information that will help it making strategic decisions and setting goals for each and every one of the organization levels and departments.
This project began in 2008 and has been developed over nearly two years, having successfully achieved compliance with the proposed milestones. The implementation is based on the integration of information from different areas of the SAP Retail system and several external systems, giving rise to a complex system of business intelligence with various scenarios that allow analysis of information of the company from multiple angles.
The success of this project is based on comprehensive business visibility obtained, which has reduced the level of uncertainty and significantly expanded the capacity of client decision.
Blanco is a Spanish Multinational Company, dedicated to the design, manufacture and marketing of all kinds of accessories and clothing for the young urban woman and man. The company offers the latest fashion trends in their own outlets.
The chain is composed, as of today, over 170 stores, including Spain, Portugal, UK and Saudi Arabia, all located in the main areas of the major cities and in the most prestigious shopping centers. They also have nearly 2,000 employees among the stores staff and the people who work at the headquarters and logistics platform.
In addition to creating a unique product, its goal is to offer fashion to their customers and make shopping a pleasant experience. Its target is a young urban audience that demands fashion and quality at reasonable prices. The company sells 18 million apparels a year and has highly optimized logistics processes that minimize the time of supply of goods, with the objective of receiving new models every week.