Connect Seamlessly With Your Customers Across Every Channel

An integrated approach is essential for effective omnichannel customer engagement. SAP Emarsys helps you deliver personalized and consistent customer experiences through advanced segmentation, intelligent automation, natively integrated channels and AI-powered capabilities.

Take Customer Engagement and Personalization to the Next Level

SAP Emarsys Customer Engagement is an AI-driven platform designed to help marketing teams of all sizes deliver relevant, personalized customer experiences. Organizations can optimize their marketing strategies and foster meaningful customer interactions that lead to increased loyalty and revenue.

As a core component of the SAP Customer Experience portfolio, SAP Emarsys enables marketers to engage customers across email, mobile, social media and web channels from a single, integrated platform — ensuring a seamless omnichannel experience tailored to each customer’s preferences.

Automatice sus procesos

Impulsar la Innovación

Incrementar la eficiencia y la productividad

Agilidad y resistencia a la disrupción

Mejorar la experiencia de cliente

Soporte a una estrategia de crecimiento sostenible

Automate your marketing operations

Optimice la eficiencia operativa con un ERP en la nube, diseñado para modernizar y automatizar sus procesos empresariales. Aproveche las ventajas de un asistente digital impulsado por IA generativa para un soporte avanzado al usuario. 

One unified platform for all your campaigns

Agilice la toma de decisiones con análisis avanzados en tiempo real. Las herramientas de Inteligencia Artificial integradas procesan grandes volúmenes de datos para ofrecerle perspectivas estratégicas y precisas que potencian el éxito empresarial 

360-degree customer view

Convierta su negocio de productos en una plataforma que impulsa la innovación continua. Explore nuevas oportunidades de crecimiento y diversifique su cartera con nuevas estrategias, como aunar productos y servicios de valor añadido.  

Context-aware content personalization

Adáptese a los cambios de forma rápida y eficiente, con una solución ERP, que ofrece acceso en tiempo real a datos críticos del rendimiento empresarial y las experiencias de los clientes, permitiéndole anticipar y adaptarse rápidamente a las tendencias del mercado 

Increase customer lifetime value

Maximice la rentabilidad y la eficiencia operativa con un ERP Cloud de vanguardia. No solo optimizará las operaciones diarias, sino que logrará también liberar recursos que podrán ser reinvertidos para fomentar el crecimiento y la expansión de su empresa. 

Respond to market changes with agility

Salvaguarde sus operaciones con ciberseguridad y protección de datos basadas en los últimos estándares. Mejore la transparencia sobre los requisitos normativos, y asegure el cumplimiento de las regulaciones locales y globales. 

Advanced Capabilities for Maximum Marketing Impact

SAP Emarsys stands out for its comprehensive set of advanced capabilities designed to address a wide range of marketing needs. These capabilities enable organizations to unlock the full potential of their data and create highly personalized experiences that resonate with each customer.


With SAP Emarsys, marketing teams can analyze customer behavior in depth, launch highly personalized campaigns and easily measure performance — all within a single platform.


Optimized Data Model

Integrate data sources from across your organization and activate them across all channels to personalize every interaction. Unify product, sales, marketing and customer data to create a single customer view and significantly improve campaign effectiveness.

Image source: SAP

Image source: SAP

AI-Powered Preconfigured Use Cases

Accelerate the achievement of your marketing objectives with predefined tactics and strategies embedded in SAP Emarsys. These campaigns are designed to address specific marketing scenarios, providing an adaptable, efficient and ready-to-run solution.

Omnichannel Automation

Execute everything from simple single-channel campaigns to sophisticated, large-scale omnichannel strategies. Work from a shared platform that enables autonomous campaign execution while reducing dependency on IT teams.

Image source: SAP

Image source: SAP

Personalized Customer Engagement

Gain deeper insights into your customers through the personalization engine, enriching customer data with AI. Turn insights into action and deliver what each customer needs, at the right moment.


Image source: SAP

Advanced AI-Driven Analytics and Reporting

Predict campaign performance and measure results using AI-powered analytics tools. Optimize engagement across all channels without requiring a dedicated data science team.


Technology Integrations

Leverage prebuilt integrations with SAP CX solutions. Unify operational data and personalize campaigns across all channels by integrating SAP technology with your other critical enterprise applications.

Image source: SAP

Nuestras Soluciones

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A Comprehensive Set of Capabilities for Intelligent Automation and Personalization

With SAP Emarsys, your organization can design and execute personalized, automated marketing experiences across multiple channels, optimizing customer engagement throughout the entire lifecycle — from advanced segmentation to campaign orchestration and performance measurement.

AI-driven marketing

Leverage AI-powered processes, tools and capabilities to predict behavior, automate tasks and personalize every customer interaction.

Personalization

Enrich customer data and segments using advanced AI-driven analytics and turn these insights into concrete actions across every communication channel.

Customer data management

Integrate and combine multiple data sources across your organization to create unified customer profiles and activate them across all channels.


Marketing automation

Design and execute simple single-channel campaigns or sophisticated, multi-channel marketing flows that scale effortlessly.


Omnichannel marketing

Deliver consistent, relevant messaging across email, web, mobile, advertising and more — engaging customers wherever they are.

Customer loyalty

Strengthen emotional connection and brand loyalty through consistent, meaningful interactions supported by Emarsys’ native loyalty capabilities.

Predefined strategies and tactics


Accelerate time-to-value with preconfigured marketing tactics that embed best practices and customizable processes directly into the platform.


Advanced analytics and reporting

Use AI to anticipate campaign performance, measure results and continuously optimize customer engagement across all channels.

Technology integrations

Unify operational data and design personalized campaigns through integrations with SAP and non-SAP applications, maximizing synergy across your enterprise landscape.

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