On May 23, 2024, ASPA was honored to be a Platinum sponsor of SAP Innovation Day for CX, an event held at the iconic America’s Cup Experience in Barcelona. This meeting focused on how companies can transform customer experience (CX) through advanced SAP solutions, offering a day full of innovation, success stories, and networking opportunities. ASPA is proud to have supported the event at the highest level of sponsorship, reaffirming its commitment to digital transformation and innovation in customer experience.
An Event That Combined Technological Innovation and Excitement
The SAP Innovation Day for CX offered attendees an immersive experience in a unique environment, the America’s Cup Experience, venue of the 37th America’s Cup. This iconic venue not only added excitement to the event but also served as the ideal environment to immerse attendees in the world of digital transformation applied to customer experience.
The event provided participants with the opportunity to learn first-hand how SAP CX solutions can optimize the customer journey, improving personalization and efficiency through the use of emerging technologies such as artificial intelligence.
Keys to SAP Innovation Day for CX: Transformation and Data
The presentations and success stories presented during the event focused on four key areas that drew the attention of all attendees:
- SAP Environment Transformation: Demonstrated how companies can integrate artificial intelligence into their SAP solutions to optimize the customer journey and improve interaction at every touchpoint.
- Customer Data: The experts highlighted the importance of customer data as a source for strategic decision-making. The ability to capture, analyze, and use this data efficiently allows businesses to deliver more personalized experiences.
- Tailoring to Specific Needs: SAP CX solutions enable flexible customization, adapting to changing market needs and helping companies stay ahead of technology trends.
- Inspiring Success Stories: Success stories were shared that showed how companies from various sectors have leveraged SAP CX solutions to improve their relationship with customers and optimize their processes.
Case Study: The Digital Transformation of Hijos de Rivera
One of the highlights of the event was the presentation of the success story of Hijos de Rivera, led by Macame do Pazo, CIO of the company, interviewed by Mariano Nava, Director of ASPA. During the conversation, Macame shared the company’s digital transformation experience, which began in 2018 and focused on improving interaction with its distributors through the use of SAP CX solutions. This project has been key to the growth and success of Hijos de Rivera, showing how innovation can positively impact customer management.
A Unique Experience at the America’s Cup Experience
In addition to high-value content, the SAP Innovation Day for CX offered a unique experience at the America’s Cup Experience. Attendees were able to enjoy sailing simulators, which recreated the excitement of regattas, and taste the exquisite cuisine of the VRABA restaurant, creating a perfect environment for networking and the exchange of ideas.
Networking and Learning Opportunities
The event not only focused on technology, but also on fostering networking opportunities among participants. Attendees were able to exchange ideas and strategies with other companies in the sector, discovering more about SAP solutions in areas such as Commerce, Marketing, Customer Data, Sales and Services. This comprehensive approach allowed attendees to take away a complete view of how SAP tools can transform their businesses and improve the customer experience.
An Event That Made a Difference
The SAP Innovation Day for CX proved to be an exceptional event, where innovation and technology came together to show how companies can transform their CX strategies and achieve a competitive advantage. ASPA, as a Platinum sponsor, reaffirms its commitment to innovation and digital transformation, helping companies take full advantage of SAP CX solutions to achieve success.