Last Friday, 28 November, our ASPA team attended the SAP Customer Experience Partner Infoday held in Madrid. It was a very enriching day during which SAP Customer Experience (SAP CX) shared the strategic lines that will shape the course of its customer experience solutions for 2026.
During the session, our colleagues from SAP presented the most relevant developments in the field of SAP solutions for digital engagement and loyalty:
- The SAP Emarsys Engagement Cloud solution, designed to drive customer acquisition and retention through omnichannel campaigns, personalised marketing and marketing automation. Emarsys enables you to deliver data-driven customer experiences, seamlessly integrating channels and touchpoints.
- The upcoming focus on SAP Loyalty Management, which promises to transform customer loyalty with more sophisticated, data‑driven loyalty programmes, personalisation and an omnichannel approach. This solution reinforces long-term customer value, aligning experience, rewards, and behaviour.
In addition, at the event we confirmed SAP’s commitment to the SAP Sales & Service Cloud platform as a fundamental pillar for modern CRM: a powerful tool to manage sales and customer service, designed to facilitate migrations from legacy environments and become a key differentiator in the SAP CX ecosystem.
What does this mean for ASPA and our customers?
For us at ASPA, this new SAP roadmap reinforces our strategy: to support companies in their digital transformation, both from the ERP business management side, as well as from the field of customer experience, marketing, e-commerce, sales and loyalty.
- We are ready to offer our customers the latest SAP CX solutions, with a comprehensive approach: data, AI, marketing, e-commerce, sales, and service.
- We can help design and implement loyalty programs, personalized marketing, and advanced CRM, aligned with SAP’s vision.
- Thanks to our expertise in consulting, integration and analytics, we are in a position to support the implementation of SAP Commerce, the migration to Sales & Service Cloud or the adoption of Emarsys / Loyalty Management, providing added value from strategic consulting to execution.
Acknowledgements
We would like to thank our colleagues at SAP Spain for their dedication, warm welcome and for always making us feel at home. This collaboration reinforces our confidence in SAP technology and the importance of evolving together, hand in hand, with the latest innovations in customer experience.