On February 18th, ASPA Consulting attended SAP Spain PKOM 2026 (Partner Kick-Off Meeting), the leading annual event for the SAP partner ecosystem in Spain, held in Madrid. This key gathering brought together SAP teams and partners to align on the 2026 strategy, share a forward-looking vision, and explore the innovations set to shape the market in the coming year.
ASPA Consulting, SAP Gold Partner
As a SAP Gold Partner, ASPA Consulting reaffirms its commitment each year to this flagship event, which plays a crucial role in strengthening collaboration with SAP and driving joint initiatives focused on delivering real business value to organizations.
This is particularly relevant in the context of SAP transformation projects, especially SAP S/4HANA initiatives in Spain, where companies are accelerating their transition to modern, intelligent ERP environments.
The event brought together key players from across the ecosystem, featuring a comprehensive agenda focused on corporate strategy, Go-to-Market challenges, innovation, and new growth opportunities.
SAP Strategy 2026: Cloud, AI and Go-to-Market
Throughout the event, key topics were addressed, including the SAP Corporate Segment & GROW, strategic priorities for success within the SAP ecosystem, and the main challenges and opportunities for the Go-to-Market 2026.
A highlight of the day was the roundtable on Artificial Intelligence applied to business, which reinforced the role of solutions such as SAP Business AI as a core strategic pillar for enterprise evolution. AI is no longer just a technological capability, but a critical enabler of competitiveness, efficiency, and data-driven decision-making.
The strategic role of partners in the SAP ecosystem
One of the key messages from the event was the reinforcement of the partner ecosystem as a fundamental driver of SAP’s growth.
In this context, Rafael Brugnini emphasized how Artificial Intelligence is enhancing the value of SAP solutions and introduced the largest incentive program within the Partner Led Territory model, further strengthening SAP’s commitment to its partner network.
Additionally, Carlos Lacerda, SVP & Managing Director Southern Europe, shared the strategic vision for 2026, highlighting the importance of continuing to strengthen the partner ecosystem as a lever for sustainable growth and business transformation.
The event also featured the SAP PKOM Awards, recognizing excellence and the outstanding contributions of partners within the ecosystem.
Driving digital transformation with SAP
At ASPA Consulting, we highly value this year’s edition of SAP Spain PKOM, not only for its strategic content but also as an opportunity to strengthen relationships, exchange insights, and continue building a shared vision for the future.
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Our team of experts guides clients throughout the entire process, from strategic definition to execution.
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ASPA Consulting positions itself as a SAP partner specialized in SAP S/4HANA projects, helping organizations modernize their ERP landscape and adapt to evolving business challenges.