Project
Optimization and Stabilization of SAP S/4HANA, SAP Commerce and SAP Analytics Cloud
Client
Services
Strategic Assessment
SAP Commerce
SAP Analytics Cloud
SAP S/4HANA Cloud Private Edition
AMS and Functional Evolution
Industry
Retail
B2C
Background
ToysRUs is one of the most iconic brands in the global toy retail industry, with a strong focus on both physical retail and direct-to-consumer channels. In recent years, the company undertook an ambitious technology transformation based on a SAP landscape composed of S/4HANA Cloud Private Edition, SAP Commerce (Hybris), and SAP Analytics Cloud.
Following the go-live of this platform, multiple issues emerged: incomplete or poorly aligned business processes, recurring incidents, performance problems in key areas, and an eCommerce user experience that did not fully meet business expectations. In this context, ToysRUs sought an expert partner capable of objectively assessing the situation and supporting the stabilization and evolution of the platform.
ASPA was selected to analyze the situation in depth, stabilize the environment, and lead an optimization and evolution program that converted the SAP landscape into a reliable and efficient support platform for an omnichannel retail operation.
Overview
ASPA began its engagement with ToysRUs through a comprehensive assessment of the SAP landscape, covering finance, procurement, sales/retail, logistics, integrations, analytics, and eCommerce. The objective was to identify the root causes of existing issues, detect functional and technical gaps, and define a clear stabilization and improvement plan.
The detailed assessment evaluated solution architecture and design, functional and technical implementation, and the level of adoption of SAP standard across all components of the landscape. The outcome served as the foundation for a stabilization and evolution program executed over approximately one year.
Goals
Challenge
The main challenge was to intervene in a set of mission-critical solutions already in operation without disrupting business continuity. The platform supported key retail, logistics, eCommerce, and analytics processes in Spain and Portugal, under strong seasonal and omnichannel pressure. A coordinated approach across multiple domains was required, identifying hidden interdependencies between systems and redesigning processes without introducing additional risk or instability.
Strategic Transformation
ASPA’s work enabled ToysRUs to regain control of its SAP platform, turning it into a true strategic asset and a reliable backbone for its omnichannel retail business. The combination of expert assessment, progressive adoption of SAP standard functionality, and the redesign of key processes allowed the company to move from a reactive, incident-driven operating model to a stable, well-governed environment ready to evolve. SAP S/4HANA, SAP Commerce, and SAP Analytics Cloud were aligned as a coherent ecosystem supporting the company’s omnichannel retail strategy.
Results
After approximately one year of work, ToysRUs operated a significantly more stable and efficient SAP environment. In SAP S/4HANA, processes across finance, procurement, sales/retail, logistics, and eCommerce were redesigned and optimized, eliminating unnecessary custom developments through the adoption of standard functionality and significantly improving system performance.
In SAP Analytics Cloud, data extractors and reports were redesigned, substantially reducing execution times. In SAP Commerce, critical processes such as promotions, loyalty, payment methods, and marketplace integrations were reinforced, improving reliability and day-to-day operations.
Long-term Value
The project laid the foundation for the sustainable evolution of ToysRUs’ SAP environment. The company now benefits from a simpler, more robust platform prepared to handle demand peaks, new functionalities, and future business growth. ASPA’s collaboration delivered not only technical stability but also a substantial improvement in process quality and in the platform’s ability to support the company’s omnichannel strategy over the long term.